Executing automated campaigns in Exponea is both powerful and complex. That is a good thing, given you know exactly what you are doing. But, do you?
Getting smarter vouchers with Exponea
Discount vouchers (or coupons, if you prefer) are a simple, yet very powerful tool when it comes to customer activation or acquisition. We all love discounts, even more when they’re direct and personal. Marketers on … Read More
Exponea hits the road
Exponea has taken its full-stack marketing cloud message on the road, joining several professional events in Europe and Australia. “We’ve fielded questions ranging from ‘what is a marketing cloud’ to the more mundane ‘where are … Read More
Like that red skirt? Check this one!
Have you seen the latest Silicon Valley episode where Jian Yang built hot-dog classifier with convolutional neural network (CNN)? If you do not know what CNN is don’t worry I will explain it.
Next step in data democratization: Amazon Alexa is now integrated with Exponea
CEOs and managers can join the data democratization revolution with a marketing-savvy virtual assistant. Exponea has integrated Amazon Alexa into its marketing cloud, giving managers screenless access to AI and data analytics. Exponea is the … Read More
Product updates 2017-March-28
Flows for analysis of customer journeys, improved attribution models and updated in-app documentation.
How intelligent is your A/B testing?
Everyone in marketing loves A/B testing. It’s a simple, brilliant idea: Everything can be improved if more variants are tested. It is especially loved in ecommerce as marketers test designs, claims, call-to-actions over all available … Read More
Better update your e-commerce sales days, the ones you know are history
Traditional red-letter dates are getting a sharp challenge from some new events and new opportunities. Everyone knows about the post-Thanksgiving Black Friday shopping binge. It’s on every e-marketers calendar. But who would have ever guessed … Read More
Let’s build a 360-degree customer view
A 360-degree view of the customer is the cornerstone of data-driven marketing. As such, it should contain customer attributes that can and will be used for various analyses, when dealing with campaign targeting, etc. In … Read More
Better filters, improved web layer targeting
If there’s one thing we love, it’s building features that open up new possibilities in analytics and marketing automation. We develop a lot of them on our own, but it’s even more exciting when ideas … Read More
5 tips to ensure your company has a Merry Christmas
The fourth quarter is the most important part of the year for most ecommerce companies. Not surprisingly, they will move the earth to improve sales performance. We have reviewed different use cases we did with … Read More
Make Black Friday 2016 Your Most Successful One
With Black Friday approaching, you and your marketing team are almost ready to squeeze striking revenues out of it. You chose the right products, tailor-made your offer and came up with a mix of channels … Read More
Hey, take the initiative
Does your sales chart look like a flat line with only a few seasonal peaks? If so, I guess you would like to change that. Doing that may sound like rocket science, but it is … Read More
We now have our own restaurant!
Exponea has surprised employees by buying half of their favorite restaurant. Menu includes items illegal in Silicon Valley. Analytic company Exponea has acquired a stake in Bratiliano, a bistro frequented by its employees. A special menu … Read More
How Exponea adopted Angular 2.0
These are exciting times: just a few hours after Angular 2.0 Final release was announced, we are already proudly running it in production! In this blog, I will describe why we have migrated, and show … Read More
Component-oriented CSS architecture
When building a large-scale application, structuring the code for ease of extension and maintenance is an important consideration. What people usually forget about is that even a CSS code should be architected properly. In … Read More
Joining Exponea frontend team & improving productivity
I joined the Exponea team 4 months ago with the desire to make a difference by developing the promising product and turning a fresh technological vision into reality. All I had was a love for … Read More
How and why I wrote my first AngularJS application: Exponea
It was 3 years ago. I was fresh Computer Science graduate, just hired to do his first full-time job. At that time I had some previous experience with full stack web development, but all the … Read More
How to setup tracking of transactions with multiple currencies?
Tracking purchases/transactions in multiple currencies can be a challenging task. We have a solution that converts currencies on client using an actual currency conversion table. Challenge Let’s have an e-commerce that accepts payments in multiple … Read More
Press release: “Top Engineers Silicon Valley Placement” now available to Czech & Slovak engineers thanks to Exponea and Radius
Top Slovak and Czech software engineers can now apply for 12-18 month placement in one of Silicon Valley’s best engineering teams. Radius is the world’s most valuable B2B predictive analytics company and offers a placement … Read More
Exponea basics: Filters
What would be the point of understanding user behavior perfectly if there wasn’t a tool for selecting users with specific behavior patterns, right? That’s why user filters is one of the most important features in analytics & campaigns … Read More
From data to more revenue. Here’s how
So you’ve started an eCommerce business: your website is up and running and giving you some revenue. If, however, you want more than just “some” revenue, you need to use your customers’ data. And unless … Read More
Running shop on Shopify? These agencies will help you grow
Having your own eCommerce business is great. You establish an online store to make money and, hopefully, bring value to your customers. But the number of key success factors you should master can be overwhelming: … Read More
Boost your Shopify store revenue with these tools
It doesn’t matter if you are a Shopify heavy user, newbie or just thinking about establishing your own online store on Shopify: there are tools that can make your Shopify operations more efficient and effective … Read More
Utilize emails
Are your marketing costs way too high? Here’s a simple tip to bring them down: identify under-utilized potential in your existing customer base. Look at the results of your latest email campaign. The average revenue … Read More
Analytics reworked
You may have noticed changes in the analytics module. This article will explain what comes next. We design Exponea as a Direct Execution Ecosystem (Direct Execution is an ability to trigger a campaign by clicking … Read More
Slack integration
Slack has become very popular in business community. And of the most powerful features of Slack is integration with all kinds of other tools. Here’s a quick guide how to simply send messages from Exponea to … Read More
Exponea’s Vision and Mission
We have spent some time crystallizing Exponea’s identity, and now we’d like to share the result with you – our customers, partners and followers. Vision We envision a future in which companies truly understand their … Read More
New technology levels playing field in travel
New technology levels playing field in travel The last few years have seen significant changes in the travel industry. A few players have grown enough to disrupt long-term dynamics, and in the view of many, … Read More
How to increase ARPU by 8% in 2 weeks? Use dynamic banners.
You have approximately 10 seconds to catch a web page visitor’s interest, before they decide to buy or not. As if that were not enough, your visitor has a number of different things competing for … Read More
How to increase conversions fivefold? Personalize website.
We love to work with progressive companies. People usually associate progressiveness with fast-growing startups, but it sometimes can be found in unexpected places. The multinational telco operator we have been working with recently is one … Read More
A Full Guide to 50 Chatbot Use Cases for Brands
Brace yourselves, long post ahead – it’s a 10 mins read, but of priceless value. We are happy to announce that, Exponea.com is the 1st marketing automation platform to be fully integrated with Facebook’s Messenger … Read More
Press Release: Exponea is the first SaaS platform to publicly launch Facebook Messenger Chatbot API integration
Exponea, the advanced analytics and marketing automation platform, opened Facebook Messenger Chatbot API integration to public today. This gives all companies ability to react much faster to chat requests and send order updates to customers … Read More
5 lessons for fast-growing startups
This article is based on my presentation at Nexteria IT CLUB, a local event about Big Data Analytics. Many companies – fashion, travel or SaaS – expand so much and so fast that they fall … Read More
Patterns, correlations and probabilities: A brief guide to how Exponea helps build solid growth systems
Exponea is an advanced analytical tool that helps you build predictive models and make right decisions for faster growth. With Exponea, you can find patterns, establish correlations and infer probabilities with enough accuracy to bet on and … Read More
Press release: Slovak company Exponea received € 1 million for international expansion
Slovak company Exponea received an investment totaling € 1 million from LRJ Capital to accelerate international expansion, particularly to strengthen its market position in the US, UK and Asia. Exponea helps clients on 4 continents … Read More
What do 4 Forbes-cover CEOs have in common? They are all advanced analytics users!
Why is it that so many companies with so many great ideas do not end up as world leaders in their respective fields? I personally believe you need a great gut feel when you start, but you … Read More
0 to 100 in one and a half days Liftago #jedemedata
I started as a consultant in Exponea along with my new colleague Robert Čapla yesterday. Day one: we received a CSV full of data (4-week history of strongly anonymised orders from Liftago app) and the Exponea tool. … Read More
