Product updates

Jozo KovacProduct, Releases

We’re updating Exponea on a weekly basis. Here, we collect the history of more important updates. For the most important ones, we’ll also show you a message in the app itself.

Making the Jump in AI

Juraj HornyGeneral

While metagaming has been around for some time, the actual term is relatively new.  Metagaming is when bound to a particular set of rules, certain external forces or factors can affect the outcome of a … Read More

Luxury in the digital age

Juraj HornyGeneral

Exponea and her partners are delighted to join the second annual Warwick Luxury & Innovation Hub. Taking place at Warwick Business School’s London base, this edition will look at the evolution of luxury, focusing on digital … Read More

Exponea tag manager

Boris GombarcikProduct

A tag is basically any HTML or Javascript code that you need to inject into your website in order to track user interactions or integrate with external tools. Using Javascript, Exponea tags were already powerful … Read More

Design – Test – Evaluate

Boris GombarcikProduct

Executing automated campaigns in Exponea is both powerful and complex. That is a good thing, given you know exactly what you are doing.  But, do you?

Getting smarter vouchers with Exponea

Boris GombarcikProduct

Discount vouchers (or coupons, if you prefer) are a simple, yet very powerful tool when it comes to customer activation or acquisition. We all love discounts, even more when they’re direct and personal. Marketers on … Read More

Exponea hits the road

frinkerGeneral

Exponea has taken its full-stack marketing cloud message on the road, joining several professional events in Europe and Australia. “We’ve fielded questions ranging from ‘what is a marketing cloud’ to the more mundane ‘where are … Read More

Like that red skirt? Check this one!

Peter KovacsData Science

Have you seen the latest Silicon Valley episode where Jian Yang built hot-dog classifier with convolutional neural network (CNN)? If you do not know what CNN is don’t worry I will explain it.

How intelligent is your A/B testing?

Jozo KovacGeneral

Multi-armed bandit ab tests

Everyone in marketing loves A/B testing.  It’s a simple, brilliant idea: Everything can be improved if more variants are tested. It is especially loved in ecommerce as marketers test designs, claims, call-to-actions over all available … Read More

Let’s build a 360-degree customer view

Jozo KovacGeneral

A 360-degree view of the customer is the cornerstone of data-driven marketing. As such, it should contain customer attributes that can and will be used for various analyses, when dealing with campaign targeting, etc. In … Read More

Better filters, improved web layer targeting

Jozo KovacGeneral

If there’s one thing we love, it’s building features that open up new possibilities in analytics and marketing automation. We develop a lot of them on our own, but it’s even more exciting when ideas … Read More

Hey, take the initiative

Jozo KovacGeneral

Does your sales chart look like a flat line with only a few seasonal peaks? If so, I guess you would like to change that. Doing that may sound like rocket science, but it is … Read More

We now have our own restaurant!

Jan BuzaGeneral

Exponea has surprised employees by buying half of their favorite restaurant. Menu includes items illegal in Silicon Valley. Analytic company Exponea has acquired a stake in Bratiliano, a bistro frequented by its employees. A special menu … Read More

How Exponea adopted Angular 2.0

Lukas FrycGeneral

These are exciting times: just a few hours after Angular 2.0 Final release was announced, we are already proudly running it in production! In this blog, I will describe why we have migrated, and show … Read More

Component-oriented CSS architecture

Lukas FrycProduct

  When building a large-scale application, structuring the code for ease of extension and maintenance is an important consideration. What people usually forget about is that even a CSS code should be architected properly. In … Read More

Exponea basics: Filters

Jozo KovacProduct

What would be the point of understanding user behavior perfectly if there wasn’t a tool for selecting users with specific behavior patterns, right? That’s why user filters is one of the most important features in analytics & campaigns … Read More

From data to more revenue. Here’s how

hackalGeneral

So you’ve started an eCommerce business: your website is up and running and giving you some revenue. If, however, you want more than just “some” revenue, you need to use your customers’ data. And unless … Read More

Utilize emails

Jozo KovacUse-cases

Are your marketing costs way too high? Here’s a simple tip to bring them down: identify under-utilized potential in your existing customer base. Look at the results of your latest email campaign. The average revenue … Read More

Analytics reworked

Jozo KovacProduct

You may have noticed changes in the analytics module. This article will explain what comes next. We design Exponea as a Direct Execution Ecosystem (Direct Execution is an ability to trigger a campaign by clicking … Read More

Slack integration

Jozo KovacUse-cases

Slack has become very popular in business community. And of the most powerful features of Slack is integration with all kinds of other tools. Here’s a quick guide how to simply send messages from Exponea to … Read More

Exponea’s Vision and Mission

Jozo KovacGeneral

fashion e-commerce analytics platform

We have spent some time crystallizing Exponea’s identity, and now we’d like to share the result with you – our customers, partners and followers. Vision We envision a future in which companies truly understand their … Read More

5 lessons for fast-growing startups

Jozo KovacGeneral

big data marketing automation

This article is based on my presentation at Nexteria IT CLUB, a local event about Big Data Analytics. Many companies – fashion, travel or SaaS – expand so much and so fast that they fall … Read More