How intelligent is your A/B testing?

Jozo KovacGeneral

Multi-armed bandit ab tests

Everyone in marketing loves A/B testing.  It’s a simple, brilliant idea: Everything can be improved if more variants are tested. It is especially loved in ecommerce as marketers test designs, claims, call-to-actions over all available … Read More

Let’s build a 360-degree customer view

Jozo KovacGeneral

2016_11_30_360degree_blog

A 360-degree view of the customer is the cornerstone of data-driven marketing. As such, it should contain customer attributes that can and will be used for various analyses, when dealing with campaign targeting, etc. In … Read More

Better filters, improved web layer targeting

Jozo KovacGeneral

the-most-advanced-filters

If there’s one thing we love, it’s building features that open up new possibilities in analytics and marketing automation. We develop a lot of them on our own, but it’s even more exciting when ideas … Read More

Hey, take the initiative

Jozo KovacGeneral

Does your sales chart look like a flat line with only a few seasonal peaks? If so, I guess you would like to change that. Doing that may sound like rocket science, but it is … Read More

We now have our own restaurant!

Jan BuzaGeneral

Exponea has surprised employees by buying half of their favorite restaurant. Menu includes items illegal in Silicon Valley. Analytic company Exponea has acquired a stake in Bratiliano, a bistro frequented by its employees. A special menu … Read More

How Exponea adopted Angular 2.0

Lukas FrycGeneral

2016_09_12_Hoodie6

These are exciting times: just a few hours after Angular 2.0 Final release was announced, we are already proudly running it in production! In this blog, I will describe why we have migrated, and show … Read More

From data to more revenue. Here’s how

hackalGeneral

exponea

So you’ve started an eCommerce business: your website is up and running and giving you some revenue. If, however, you want more than just “some” revenue, you need to use your customers’ data. And unless … Read More

Exponea’s Vision and Mission

Jozo KovacGeneral

fashion e-commerce analytics platform

We have spent some time crystallizing Exponea’s identity, and now we’d like to share the result with you – our customers, partners and followers. Vision We envision a future in which companies truly understand their … Read More

5 lessons for fast-growing startups

Jozo KovacGeneral

big data marketing automation

This article is based on my presentation at Nexteria IT CLUB, a local event about Big Data Analytics. Many companies – fashion, travel or SaaS – expand so much and so fast that they fall … Read More