“Morgan Freeman effect” saved our case studies credibility

Zuzana TomascikovaGeneral

Marketers didn’t believe the case studies results on our website, so we used the “Morgan Freeman effect” to convince them and added the “Listen in god’s voice” option.

We are living in era of alternative facts and data driven companies are starting to doubt everything. During focus group discussions about our Exponea website, we stumbled across an amazing insight. Our marketing automation success stories were simply too good to be true for many people.

They just didn’t believe, that it is possible to increase completed orders by 19% for a big fashion e-shop or grow a conversion rate by 16% for electronic goods e-commerce during Black Friday.

It is a problem we never thought of.

So we decided to come up with a way to give our case studies the strongest possible seal of approval.

As everyone knows, there is no one more trustworthy than the voice of God himself, Morgan Freeman. However, since Morgan wasn’t available at such short notice, we went for the next best thing; a Morgan Freeman impersonator:

Too good to be true?

Well, it is true.

Listen in God’s voice.

After listening to our success stories in the voice of God, there was no more trouble with trusting in what we can deliver for our clients

Key lesson: Everything sounds more credible in Morgan Freeman voice:)