Product updates

Jozo KovacProduct, Releases

We’re updating Exponea on a weekly basis. Here, we collect the history of more important updates. For the most important ones, we’ll also show you a message in the app itself.

Exponea tag manager

Boris GombarcikProduct

A tag is basically any HTML or Javascript code that you need to inject into your website in order to track user interactions or integrate with external tools. Using Javascript, Exponea tags were already powerful … Read More

Design – Test – Evaluate

Boris GombarcikProduct

Executing automated campaigns in Exponea is both powerful and complex. That is a good thing, given you know exactly what you are doing.  But, do you?

Getting smarter vouchers with Exponea

Boris GombarcikProduct

Discount vouchers (or coupons, if you prefer) are a simple, yet very powerful tool when it comes to customer activation or acquisition. We all love discounts, even more when they’re direct and personal. Marketers on … Read More

Component-oriented CSS architecture

Lukas FrycProduct

  When building a large-scale application, structuring the code for ease of extension and maintenance is an important consideration. What people usually forget about is that even a CSS code should be architected properly. In … Read More

Exponea basics: Filters

Jozo KovacProduct

What would be the point of understanding user behavior perfectly if there wasn’t a tool for selecting users with specific behavior patterns, right? That’s why user filters is one of the most important features in analytics & campaigns … Read More

Analytics reworked

Jozo KovacProduct

You may have noticed changes in the analytics module. This article will explain what comes next. We design Exponea as a Direct Execution Ecosystem (Direct Execution is an ability to trigger a campaign by clicking … Read More